Linda L.
Head of Marketing and Communications | Growth Marketer and Brand Builder |
- Role
- EVP, Head of Marketing at Prime Group Holdings, LLC
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Linda L.
I am passionate about storytelling, data, and innovation. I know how to build, elevate, or transform a brand, and how to measure and optimize its impact on the bottom line. I am adept at building and managing a world-class marketing function, both team and infrastructure, and making everything run smoothly. I thrive in high-growth organizations where testing and learning is part of the company\'s objectives. With over 14+ years of experience as a marketing executive and leader, I have developed and executed integrated marketing campaigns that drive growth and brand awareness for tech-driven companies in various industries, such as financial services, fintech and real estate. As the former Head of Marketing and Communications at DLP Capital, a private real estate investment and financial services company with 5B in assets under management, I led internal creative, content, events, and marketing operation teams on marketing and communication initiatives across multiple platforms and channels. My previous roles include leading corporate and brand marketing at CrowdStreet, a commercial real estate crowdfunding platform, and digital and growth marketing at Mutual of America Financial Group, a retirement savings and investment company. I\'ve also managed global marketing campaigns for GE Capital in multiple markets including U.S, Canada, Europe, Asia, and Australia. In these roles, I successfully launched new products, optimized websites, increased market share, drove demand generation, led marketing transformation, and enhanced brand reputation.
Experience
EVP, Head of Marketing
Dec 2024 — Present · Saratoga Springs, NY, US
Education
Binghamton University
Bachelor's Degree, Psychology
Johns Hopkins School of Advanced International Studies (SAIS)
MA, Economics and International Relations
Skills
- Management Consulting
- Strategy
- Sales
- Leadership
- Risk Management
- Project Management
- Advertising
- Business Analysis
- Business Intelligence
- Credit Cards
- Integrated Marketing
- Management
- Portfolio Management
- Competitive Analysis
- Analysis
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Program Management
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