Linda Lauw

About Linda Lauw

High-impact, multiskilled, and seasoned Strategic Planning & Partnerships, Program Management & Operations, Product Marketing, Category Management, and Business Management/CoS leader.Specialties: • Deep direct experience with nascent to commercialized-ends of innovation funnel• Service, software, and packaged goods planning, product management, and multi-channel marketing• Strategy and planning• Business development, strategic partnering, and negotiations• Greenfield build, acquisition, JV, and partnership • Quantitative and qualitative analysis• Leading multi-functional teams

Experience

1. Sr Director, Gaming Category Management, Americas (Us, Ca, Latam) Gaming Retail Sales

   Microsoft

   Jun 2024 — Present · WA, US

   Awarded Consumer Sales Organization (CSO) 100% Attainment Award and Spotlight Award. • Lead a retail Category management team of 14 in delivering a multi-billion dollar Xbox Gaming business spanning the Americas. Category is functionally the \'engine room\' and control tower for CSO, driving retail GTM strategy, tactics, investments, and incentives. Guide short and mid-term planning, forecasting and supply allocation, continually aligning internal and external stakeholders to Xbox @ Retail vision and priorities. • Utilize consumer insights, market, and sales/store data to enhance our retail partners\' business, win share, and grow revenue and GM through seasonal/cultural, launch, and sustain programs across Xbox gaming devices including console, accessories, full packaged product and digital games, Xbox Gift Cards, and Game Pass. • Establish Role of Partner and investment placemat enabling execution of impactful sales and channel marketing strategies to drive up awareness, purchase intent, and conversion.

Education

• Cornell Johnson Graduate School of Management

  MBA, Brand Management

• The University of British Columbia

  Bachelor of Arts, English Literature

Skills

• Product Management
• Cross-Functional Team Leadership
• Marketing
• Fmcg
• Project Planning
• Quantitative Analytics
• Software
• Product Marketing
• Business Development
• Mergers
• Negotiation
• Strategic Thinking
• E-Commerce
• Analytics
• Integrated Marketing
• Mergers & Acquisitions
• Management
• Market Planning
• Brand Management
• Strategy
• Marketing Strategy
• Strategic Partnerships
• Retail
• Business Planning
• Leadership