Linda Landers

About Linda Landers

Girlpower Marketing is a boutique digital marketing and communications agency that specializes in serving consumer lifestyle brands. What sets us apart is our well-honed expertise in marketing to women. Through innovative storytelling and strategic thinking, our dedicated team delivers award-winning campaigns that cultivate consumer trust and elevate brands to new heights. Our comprehensive approach integrates branding, digital influence, media relations, content strategy, events, and social media campaigns to inspire action and drive growth for our clients. We believe in the power of tailored marketing strategies that resonate with female consumers, recognizing the vital role they play in consumer spending.Prior to founding Girlpower, I served as a Managing Partner with PainePR (now Citizen Relations) where I earned the trust of renowned global brands such as United Airlines, Procter & Gamble, and Taco Bell. I chaired the women\'s practice, which allowed me to further appreciate the importance of recognizing the needs and aspirations of female consumers. Throughout my career, I have successfully led marketing communications campaigns for a diverse range of brands across various sectors. Some notable clients include Summit Brands, Evenflo Feeding, Inc, Lugano Diamonds, Ivory Soap, Old Spice, Pampers, Metamucil, Barnes & Noble, Hilton Hotels, Four Seasons Hotels, Pernod Ricard, Kashi, Seneca Snacks, Heritage Foods, 8th Continent Soymilk, Disney Interactive, and many more. As a member of the Unified Strategies Public Relations network, Girlpower Marketing offers the personalized attention of a boutique firm combined with the global reach and resources of a larger agency. This allows us to assist our clients in navigating the ever-evolving digital landscape with agility and success. I’ve been quoted as an industry expert in publications such as Adweek, Brandweek, CNBC, Forbes, and USA Today. In addition, I regularly speak about the influential purchasing power of women and share insights on my syndicated marketing blog. My contributions have been recognized with numerous national awards, including the prestigious \"Best of\" Silver Anvil. If you\'d like to explore how we can help your brand thrive, please reach out to me at l••••@girlpowermarketing.com. Capabilities: Brand Positioning | Content Marketing | PR | Digital Marketing | Social Media | Product Launches | Influencer Engagement | Event Management | DesignSectors: CPG | Food & Beverage | Health & Wellness | Travel & Hospitality | Retail & Lifestyle

Experience

1. CEO Founder

   Girlpower Marketing

   Jan 2007 — Present · Los Angeles, CA, US

   At Girlpower Marketing, we specialize in creating a powerful fusion of innovative storytelling and strategic thinking across a range of marketing disciplines, crafting marketing programs that truly resonate with our clients\' customers. Our unwavering commitment to excellence has yielded exceptional results, particularly in the CPG, food & beverage, health & wellness, lifestyle, and travel & hospitality sectors. We take pride in our ability to deliver impactful campaigns that capture the hearts and minds of target audiences. With client experience that includes Evenflo Feeding, Inc, Summit Brands (Woolite, Glisten, Plink, EarthStone, Dryel), Lugano Diamonds, Barnes & Noble, Seneca Farms, Pernod Ricard, Wonderful Pistachios, Heritage Foods, 8th Continent Soymilk, Moxxie Skincare, Disney Consumer Products, Garden of Flavor, Rufus & Coco, Ossur, NuLiv Science, and West Coast Surrogacy, we have amassed a wealth of experience and a deep understanding of diverse industries.Our dedicated team has successfully secured media features, profiles, and product placements with New York Times, The Today Show, The View, GMA, Forbes, WSJ, Dr. Oz, Elle, Allure, Travel + Leisure, Fast Company, NPR, Refinery 29, InStyle and more.To discuss your marketing challenges, please reach out via email at i•••@girlpowermarketing.com or call:(94••••••83.

Education

• University of California, Berkeley

  Communication, Journalism, and Related Programs

• California State University, Chico

  Bachelor of Arts, Broadcast Journalism, Public Relations

Skills

• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media
• Publicity
• Brand Awareness
• Social Media Marketing
• Word of Mouth Marketing
• Marketing to Women
• Integrated Marketing
• New Media
• Blogger
• Strategic Communications
• Product Launches
• Messaging
• Web Content
• Marketing to Women Research
• Blogger Outreach
• Online Marketing
• Content Development
• Event Management
• Crisis Communications
• Public Relations
• Media Relations
• Copywriting
• Press Releases
• Digital Media
• Writing
• Marketing to Moms
• Website Development
• Blogging
• Product Launch
• Social Media Outreach
• Brand Development
• Engaging Speaker
• Public Speaking
• Consumer Marketing
• Positioning
• Message Development
• Marketing Communications