Linda Hellal
Group Brand Director @Nexans
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WORK HISTORY
Group Brand Director @Nexans
Ville de Paris, FR
Nexans (NEX) is a global industrial company manufacturing cables and designing services. Group sales of 8 billion euros, 26 headcounts in 41 countries- General Management member, group brand business partner for market divisions - Global Local Brand Transformation Program and new operating model implementation (People, Process, Tools)- Brand positioning, architecture, voice and design definition - Brand marketing strategy through scalable tools and frameworks across all aspects of brand building: Innovation, Offer & Product management, Product Data and content, Go to market, Omnichannel Advertising and Marketing tool kits, Employer Brand- M&A Brand management guidelines- Global trademark portfolio rationalization (from 400 to 70 products trademarks in 18 months, 96% of IP savings)- Brand Impact Monitoring (OKR and KPI definition to connect brand to business metrics), brand surveys : awareness, consideration, preference, purchase and advocacy - Business targets, personas and communities analysis - Transversal and multicultural management (5 direct reports, 12 local and regional marketing and comms leaders as brand ambassadors, 41 countries) working with CSR strategy, legal, cyber, IT, IP, digital and sales teams- Member of E3 steering committee, driving bottom up company culture transformation (60 connectors, 28 sites, bottom up workshop methodology, internal brand playbook)
EDUCATION
ESCP Business School
Executive Marketing Digital Certificat, Marketing content to drive growth Inbound & Outbound strategies SEO, SEA, CRM, MQL, SQL, NPS
LINKUP COACHING
Master 2 (M2), Coaching professionnel et analyse systémique
Mines Paris - PSL
Executive Master Spécialisé Management Stratégique de l'Information et des Technologies
Université Marie et Louis Pasteur
Lettres modernes , Niveau Licence
ESSEC Executive Education
Women Board Ready , Affaires / gestion, général
Université Paris Dauphine - PSL
Executive Master Spécialisé, Digital transformation - Strategic Management of Information and Technologies
IUT (Institut Universitaire de Technologie)
Diplôme Universitaire, Information Communication option Publicité & Marketing
SKILLS
ABOUT LINDA HELLAL
Bonjour et bienvenue sur mon profil.+ de 20 ans d\'expérience en direction commerciale, marketing et digitale, dans les médias, l\'industrie, les technologies b2b et l\'IA, je suis spécialisée en stratégie de marque et efficacité opérationnelle. Initiée aux sciences humaines, mon approche de travail est systémique et agile, je sais piloter des projets de transformation à large spectre pour générer de nouvelles sources de revenus. De la marque, à l\'innovation produit, en passant par l\'expérience clients et l\'engagement des collaborateurs, j\'accompagne les entreprises pour leur permettre d\'atteindre des objectifs ambitieux et durables. Entrepreneure, j\'ai créé une société de conseil que j\'ai développée de 2015 à 2022, mentor au service des plus jeunes, je suis toujours heureuse d\'aider ou d\'apprendre. Connectons nous!
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