Lindagrace de Cruz

I build brands people believe in.

Role
Head of Brand at Procore Technologies
Location
Reston, VA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lindagrace de Cruz

I build brands.My work sits at the intersection of brand strategy, narrative, and leadership presence. Over the past decade I’ve helped complex technology companies clarify what they stand for, translate that into stories people actually understand, and build brand systems that scale.At companies like Procore, Salesforce, and Indeed, my work has focused on a common challenge:turning powerful platforms into clear narratives that customers trust and markets recognize.Great brands do more than explain a product.They define a category, build belief, and create momentum inside and outside the company.That work requires both strategic clarity and calm authority — the ability to decide what matters, align teams around it, and execute with consistency.Alongside my brand leadership work, I’m the founder of The Authority Method, an executive education platform focused on helping professionals develop trusted leadership, presence, and narrative clarity in modern organizations.My belief is simple:Life is finite.Work is infinite.Calm authority is deciding what deserves your life energy.

Experience

  1. Head of Brand

    Procore Technologies

    Jun 2025 — Present

    Global interim leader for Brand & Advertising, uniting brand foundations and campaign strategy with creative to deliver a consistent brand narrative, elevate market presence, and drive measurable brand health and business impact.

Education

  • Harvard Medical School

    Lifestyle Medicine

  • Stanford University

    Summer Leadership Program, Leadership

    2002 — 2002

  • Universidad Complutense de Madrid

    Study Abroad Program, Spanish Language and Literature

    2002 — 2003

  • UCLA

    Writers' Program, Creative Writing

    2024 — 2025

  • Cincinnati Country Day School

    High School, High School

    1997 — 2000

  • Georgetown University

    BA, Spanish, Business, Theater

    2000 — 2004

Skills

  • Film Actor
  • Public Speaking
  • Presentations
  • E-Learning
  • Tagalog
  • Hands-on Training
  • Presenter
  • Sales Operations
  • Adobe Connect
  • Customer Service
  • Improvisational Comedy
  • Vip Management
  • Technical Writing
  • Spanish
  • Leadership Development
  • Relationship Management
  • Blogging
  • Sales Management
  • Portuguese
  • Training Delivery
  • Hospitality
  • Event Management
  • Sharepoint
  • Training
  • Instructor-Led Training
  • Leadership
  • Microsoft Office
  • Sales
  • Live Performer
  • Software Documentation
  • Social Media
  • Coaching
  • Crm
  • Management
  • Workshop Facilitation
  • Instructional Design
  • Consulting
  • Microsoft Word
  • Team Leadership
  • Addie

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Lindagrace de Cruz — Head of Brand at Procore Technologies in Reston, VA, US | Unifers