Lindagrace de Cruz
I build brands people believe in.
- Role
- Head of Brand at Procore Technologies
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Lindagrace de Cruz
I build brands.My work sits at the intersection of brand strategy, narrative, and leadership presence. Over the past decade I’ve helped complex technology companies clarify what they stand for, translate that into stories people actually understand, and build brand systems that scale.At companies like Procore, Salesforce, and Indeed, my work has focused on a common challenge:turning powerful platforms into clear narratives that customers trust and markets recognize.Great brands do more than explain a product.They define a category, build belief, and create momentum inside and outside the company.That work requires both strategic clarity and calm authority — the ability to decide what matters, align teams around it, and execute with consistency.Alongside my brand leadership work, I’m the founder of The Authority Method, an executive education platform focused on helping professionals develop trusted leadership, presence, and narrative clarity in modern organizations.My belief is simple:Life is finite.Work is infinite.Calm authority is deciding what deserves your life energy.
Experience
Head of Brand
Jun 2025 — Present
Global interim leader for Brand & Advertising, uniting brand foundations and campaign strategy with creative to deliver a consistent brand narrative, elevate market presence, and drive measurable brand health and business impact.
Education
Harvard Medical School
Lifestyle Medicine
Stanford University
Summer Leadership Program, Leadership
2002 — 2002
Universidad Complutense de Madrid
Study Abroad Program, Spanish Language and Literature
2002 — 2003
UCLA
Writers' Program, Creative Writing
2024 — 2025
Cincinnati Country Day School
High School, High School
1997 — 2000
Georgetown University
BA, Spanish, Business, Theater
2000 — 2004
Skills
- Film Actor
- Public Speaking
- Presentations
- E-Learning
- Tagalog
- Hands-on Training
- Presenter
- Sales Operations
- Adobe Connect
- Customer Service
- Improvisational Comedy
- Vip Management
- Technical Writing
- Spanish
- Leadership Development
- Relationship Management
- Blogging
- Sales Management
- Portuguese
- Training Delivery
- Hospitality
- Event Management
- Sharepoint
- Training
- Instructor-Led Training
- Leadership
- Microsoft Office
- Sales
- Live Performer
- Software Documentation
- Social Media
- Coaching
- Crm
- Management
- Workshop Facilitation
- Instructional Design
- Consulting
- Microsoft Word
- Team Leadership
- Addie
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