Linda Forbes
Content strategist; leader with rolled-up sleeves; messaging geek; creative writer
- Role
- Director of Strategic Communications at Ucanr
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Linda Forbes
Driven, creative communications leader with varied experience in business-to-business, technology, nonprofit and higher education settings. High premium on creating and promoting unforgettable branding, delivering measurable results and integrating the marketing message internally and externally. Passion for making memorable creative impact(s); consistently demonstrating the value of communications; mentoring, writing, green initiatives, collaboration.Specialties: Strategic planning, team leadership, project management, creative development, coaching, copywriting, technical writing, training, public speaking, effective collaboration, media relations, crisis communications, brand positioning, holding to ROI in the midst of conflicting priorities, organizational change management (rebranding, acquisitions, software implementations, etc.), integrating community service into the workplace.
Experience
Director of Strategic Communications
Feb 2019 — Present · Davis, CA, US
I lead the team that helps tell UC Agriculture and Natural Resources\' amazing story to our many audiences, in both English and Spanish. UC ANR brings the brainpower of the University of California out to the field (often literally) to help California thrive in the areas of food, health, youth development, economic development and the environment. From 4-H to UC Master Gardeners to Cooperative Extension and more, our experts and programs are serving the public good every day, all across our state, with the goal of improving the lives of every Californian. Here\'s a short video about what we do: https://youtu.be/22WTDWYv_Sc.
Education
UC Santa Barbara
BA, English
Mills College
MA, English
University of California, Berkeley
Credential, Education
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