Linda Barnes

About Linda Barnes

Digital Strategy, Revenue Acceleration, Collaboration and Team Building are at the core of my professional focus. I’ve spent over 20 years helping businesses of all sizes grow revenue, transform their marketing focus and build their brand. By providing strategic planning and execution, team innovation and a clear marketing vision grounded in measurability, I enable winning outcomes that produce top-line revenue growth and bottom-line profitability. My areas of expertise encompass digital marketing, talent recruitment, motivation and management, strategic planning, marketing measurability, alignment and enablement, revenue acceleration, profitability and brand development. I\'ve had the opportunity to work across a host of industries, including pharmaceuticals, tech, consumer business/retail, public sector, and media. My industry area of expertise is healthcare marketing and I have planned and implemented comprehensive marketing programs for healthcare systems, medical departments and healthcare products and brands that resulted in increased market share and higher revenue. Because I have marketing agency experience, I adapt easily to new industries and have a wide range of experience working with SMB’s and enterprise businesses in multiple verticals. As an accomplished marketing leader, I am skilled at leveraging the strength of my teams and direct reports, building their professional confidence and coaching them to strive for excellence, push creative limits and explore innovative strategies that produce positive outcomes. I build high performing teams that ignite growth and generate revenue by developing the talent of the people who report to me and inspiring them to become passionate marketers willing to step outside of the box! As a digital media strategist I have over 15 years experience developing, scaling and implementing successful digital strategies for businesses of all sizes and stages. I’ve managed budgets in excess of $40M and produced triple digit conversions and exponential pipeline growth through digital first strategies, KPI alignment and measurability. My strengths are finding innovative solutions to complex business challenges, identifying new opportunities for growth, effective project management, internal alignment and collaboration and strategic external alliance formation.

Experience

1. Chief Marketing Officer

   Hitech Digital Solutions

   Mar 2023 — Present · US

   As the Chief Marketing Officer at Hitech Digital Solutions LLP, I lead the company\'s marketing strategy, brand development, and customer engagement initiatives. I currently lead a team of talented marketing professionals to create and execute innovative marketing campaigns that elevate our brand, generate leads, and foster customer loyalty. Develop and execute the overall marketing strategy and vision for Hitech Digital Solutions, aligning it with the company\'s goals and objectives. Lead a team of marketing professionals, providing guidance, mentorship, and support to drive individual and team performance. Create and implement innovative marketing campaigns across various channels, including digital marketing, social media, content marketing, events, and public relations. Define and manage the company\'s brand identity, ensuring consistent messaging and brand positioning across all marketing efforts. Conduct market research to identify industry trends, customer needs, and competitive intelligence, using insights to drive marketing strategies and campaigns. Collaborate with cross-functional teams, including sales, product development and SME’s to align marketing efforts with business objectives. Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking ROI for all marketing activities. Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, making data-driven decisions to optimize performance. Build and nurture relationships with industry influencers, strategic partners, and media contacts to enhance brand visibility and generate positive PR opportunities.

Education

• University of Pittsburgh

  Psychology

• University of Calgary

  Bachelor of Science - BS