Linda Gordon
Director of Client Development
- Role
- Director of Marketing at Sca Gaming
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Linda Gordon
I am a casino gaming veteran who has a great deal of respect for the industry and how it can benefit communities as employers and partners. Experienced in senior level roles in gaming marketing and operations, IT and finance, has afforded me the opportunity to take advantage of interconnected touchpoints for enhanced guest experiences. In my current position I am responsible for gaming program development incorporating proven performance methods that deliver targeted results for our casino partners. In addition, I assist with in-team marketing efforts providing tools to analyze efficiencies and the buildout of strategies that lead to increased profitability for the casino and happier customers. Experience: Client Development - SCA Promotions; Marketing and Promotions Solutions Director of Marketing - SCA GamingDirector - Special Events & Promotions - Casino Operations - Boyd GamingGaming Tournament Director - Casino Operations - Boyd GamingInformation Technology Manager - Casino Operations - Boyd Gaming Department Program Development - Integrated Marketing Solutions and Assessment for CRM / Design, Implementation and Player Engagement - Casino OperationsCommunity:Board of Directors - Las Vegas Casino Direct Marketing AssociationPast President of the Casino Direct Marketing Association Past member of the G2E Exhibitor Advisory BoardGaming industry conference speaker and contributing writer for gaming publications
Experience
Director of Marketing
Jan 2004 — Present · Las Vegas, NV, US
It has been my pleasure to be part of the gaming industry in Las Vegas and across the nation. During my tenure with SCA Gaming, I have help clients blend digital and technology based promotional experiences with their traditional gaming offerings. This has allowed clients to increase market share, improve retention, and expand their reach into new market segments.I joined SCA after many years with Boyd Gaming, where I served in senior executive positions. At the Stardust Resort, I held leadership roles in both IT and marketing in the development of initiatives involving multi-channel marketing solutions for CRM, player acquisition and evolution. The marketing team developed gateway processes to analyze program effectiveness and guest engagement. The result was increases in overall profitability and growth.
Skills
- Loyalty Programs
- Online Gambling
- Hospitality Industry
- Promotions
- Marketing Communications
- Loyalty Marketing
- Direct Marketing
- Crm
- Gaming
- Database Marketing
- Marketing
- Marketing Strategy
- Event Management
- Advertising
- Hospitality
- Casino
- Public Relations
- Corporate Events
- Casino Gaming
- Customer Relationship Management (Crm)
- Gambling
- Vip
- Online Gaming
- Casino Management
- Gaming Industry
- Social Networking
- Strategic Partnerships
- Online Advertising
- Entertainment
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