Linda Douglas
Purpose-Driven Leader | Brand Builder | People Developer | CHIEF Member | Senior Vice President, Chief Innovation + Insights Officer | Lake Trust Credit Union
- Role
- Chief Member at Chief
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Linda Douglas
Clifton top 5 strengths: Strategic, Futuristic, Connectedness, Developer, Positivity. I\'m a creative analytical purpose-driven marketing executive with extensive experience developing innovative strategies. I\'m passionate about building strong brands, and am driven to discover what makes each organization unique. I believe in listening, learning, and designing products/services/strategies to serve consumer/business needs. Combining an analytical approach with creative innovation is what inspires me.I have a track record of successfully leading major projects and delivering results. I\'m a firm believer in empowerment, pulling together the ideal cross-functional team and maximizing each team member\'s strengths.My background includes the full toolbox of strategic and tactical functions, from leading branding, strategic planning, product development, research and CRM, e-commerce, web and digital marketing/experience, social media, advertising, promotions, public relations, corporate and consumer communications. I\'m a dedicated leader who combines out-of-the-box thinking with strong business sense to successfully position a brand to exceed revenue, profit, service and impact objectives.Specialties: strategic planning, marketing planning, market research, branding, database development/segmentation strategies, predictive analytics, product development/design/positioning, future thinking/foresight, advertising, digital marketing, e-commerce strategies, public relations, sales promotion, social media, more. Industry experience: ranging from shopping center/retail, financial services, nonprofit, credit card, automotive financing, higher education, philanthropy.
Experience
Chief Member
Jan 2023 — Present
Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them. Launched in 2019 by Carolyn Childers and Lindsay Kaplan, its mission is to drive more women to the top and keep them there. Chief has been recognized as one of Fast Company’s Most Innovative Companies of 2021, and its diverse membership includes of the most senior executives in the United States.
Education
University of Michigan
Organizational Leadership
Central Michigan University, Mt. Pleasant, MI
BS in Business Administration, Marketing & Advertising
Callahan & Associates / Harvard Business School Online
Sustainable Business Practices, Leading with Purpose
Institute for the Future
Foresight Practitioner, Foresight Essentials
Skills
- Marketing Strategy
- Brand Development
- Corporate Communications
- Marketing Communications
- Social Media Marketing
- Advertising
- Public Relations
- Online Advertising
- Social Media
- Strategic Planning
- Copywriting
- Integrated Marketing
- Email Marketing
- Event Planning
- Market Planning
- Sales
- Marketing Management
- Market Research
- Customer Retention
- Generation Y
- Database Marketing
- Team Building
- Team Leadership
- Websites
- Digital Marketing
- Marketing
- Integrated Programs
- Leadership
- Program Management
- Digital Strategy
- Business Development
- Crm
- Management
- Cross-Functional Team Leadership
- B2b
- Product Development
- Direct Marketing
- Online Marketing
- Product Marketing
- Business Strategy
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