Linda Smith

About Linda Smith

I am a CRM email marketing leader who thrives at the intersection of creativity, data, and collaboration. For me email marketing is where strategy, storytelling, and performance come together, and that energy is what drives me. I enjoy partnering across teams to turn launches, seasonal moments, and real-time pivots into clear, actionable campaign plans. I believe deeply in data-informed decision-making and truly understanding a brand and its voice, with the shared goal, always being to represent the brand authentically while delivering a cohesive, thoughtful, and engaging customer experience. I am hyper, focused, calm under pressure, and energized by strong, cross, functional collaboration, with a passion for building processes that helped teams move quickly, adapt, confidently, and continually evolve.

Experience

1. Sr Crm Manager - Global Nam & Emea

   Fossil Group, Inc.

   Sep 2024 — Present

Education

• William Paterson University of New Jersey

  BA, Communications

  1997 — 2001

Skills

• Product Development
• Negotiation
• Fashion
• Online Advertising
• Customer Experience
• Customer Service
• International Logistics
• Pricing
• Microsoft Office
• Retail Branding
• Logistics Management
• Business Development
• E-Commerce
• Project Management
• Product Marketing
• Merchandising
• Social Media Marketing
• Retail
• Account Management
• Apparel
• Email Marketing
• Online Marketing
• Leadership