Linda Round

About Linda Round

As a fractional marketing and business development executive, I provide your company with as much attention as you need to grow and achieve your sales goals. Marketing and sales leadership hired at a fraction of the cost of a full-time position, allows the money saved to be deployed on technical marketing talent, networking events and ad spend. Most importantly I work with your leadership, and within your budget and schedule, to develop a strategic business development plan that can be successfully deployed by your team and/or with the assistance of outside marketing technicians and creative. I am contracted for as long as you need me. My 30+ years servicing the attractions industry includes providing marketing and business development services to leading manufacturer and supplier members, as well as committee positions on Space Allocation, M&S, Strategic Planning, and the Branding Task Force for IAAPA. My industry knowledge and complete understanding of the sales process is beneficial in the creation of a strategic marketing plan that supports a global sales effort.Areas of expertise include: Development, management, and execution of sales process for international client base from lead generation and qualification to discovery, proposal responses and presentation to negotiation, close of sale to client hand-off. Coordination and execution of proposal efforts to include commercial and technical RFP responses in both business and graphic layout styles, as well as development, organization and maintenance of all marketing and sales collateral.Salesforce administration for user base of Senior management and executives to include the development, management, and implementation of CRM adoption strategy to improve leadership buy-in and user experience. Development, management, and deployment of global trade show efforts for attraction and museum markets to include strategy and messaging of trade show marketing campaign; design, production, installation and dismantle of booth; planning and execution of special events; design and production of marketing and promotional collateral; as well as on-site sales representation. Management and coordination of internal teams and outside resources necessary for successful implementation of marketing and strategy plans and budgets.

Experience

1. Business Development Products Division

   Technifex

   Jan 2024 — Present

Education

• Bowling Green State University

  Bachelor's degree, Business Administration and Management, Marketing

  1983 — 1987

• Dale Carnegie Training

  Sales Training

  1988