Linda Oslon
Director of Marketing @Touchpoint Markets
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WORK HISTORY
Director of Marketing @Touchpoint Markets
Responsible for the planning and facilitation of the go-to-market strategy for the finance, insurance, real estate and legal networks, including campaign and program management and the direct support of the advertising sales channel. Coordinate the development, execution and evaluation of marketing deliverables. Develop and manage communication campaigns that integrate advertising, public relations, sales promotion, and digital and social marketing disciplines to ensure consistent brand and ALM corporate messaging. Support the VP of B2B Marketing and Custom Solutions to create measurable marketing programs to develop new prospects and grow revenue from the advertising pipeline.• Collaborate with publishers/sales teams to develop strategic partnerships with clients and prospects and implement the framework and tactics on these identified opportunities. Position ALM’s brands as solutions providers. Maintain client-centric and partner-focused messaging throughout all deliverables.• Manage the RFP process and provide the data and supporting documentation required to secure new business. Provide additional support with client presentations, proposals and sales collateral. • Research, analyze and monitor market trends, behavioral, and demographic factors to capitalize on new opportunities and minimize the effects of competitive activity. Conduct and analyze reader and online audience profile surveys as well as ad effectiveness studies throughout the year. • Development and execution of all sales support collateral including media kits, sales sheets, email & digital campaigns, audience profile data, surveys and studies, sales premiums and event material.• Manage the events budget and annual conference calendar for the regulated market brands, including promotional assets and corporate identity for each event.
EDUCATION
SUNY Oneonta
Bachelor’s Degree, Communications
ABOUT LINDA OSLON
PROFESSIONAL PROFILEPerformance-driven B2B and B2C marketing and commercial promotions professional with extensive experience in brand strategy and the development of targeted, client integrated programs and campaigns. Expert in the technical, conceptual and content development of sales-generating collateral with a proven ability to drive record-high marketing campaign response rates while reinforcing and building brand images. Diverse professional background covering a wide range of industries including medical/healthcare, finance, legal, real estate and insurance. Accomplished copywriter and graphic designer. Proficient in planning, managing and maximizing brand presence at industry conferences and custom events. In-depth knowledge of entire product marketing cycle and expertise in optimizing publicity, branding, promotion and social media to maximize campaign effectiveness. PROFICIENCIES & SKILLS• Sales Lead Generation• Brand Management • Direct Response Marketing• Digital & Email Marketing• Social Media Marketing• Graphic Design & Copywriting• Conference & Event Planning• Market Research & Data Analysis• Proposal & RFP Ideation• MS and MAC OS • Adobe InDesign, Illustrator, Dreamweaver, Photoshop • Microsoft Office (Word, Excel & PowerPoint)• Salesforce, Sailthru, Exact Target, ClearSlide, JIRA Atlassian, Workfront Project Management, ACT• MARS, SRDS, IMS, BPA, AAM, MediaRadar• Readex Research, Baxter Research
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