Linda MacKenzie
- Role
- Sr Vice President, Client Solutions at Trifecta Research
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Linda MacKenzie
Specialties: Market Research, Brand and Shopper Insights, Channel Strategy, Competitive…
Experience
Sr Vice President, Client Solutions
Feb 2020 — Present · Washington, DC, US
Education
Miami University
Bachelor of Science
1980 — 1984
Xavier University - School of Business Administration
Graduate work
1985 — 1987
Skills
- Account Management
- Customer Satisfaction
- Business Strategy
- Consumer Behaviour
- Strategy
- Marketing Strategy
- Strategic Planning
- Business Development
- Quantitative Research
- Public Speaking
- Customer Insight
- New Business Development
- Primary Research
- Marketing Research
- Analytics
- Market Research
- Consultative Selling
- Advertising Research
- Market Assessments
- Sales
- Consumer Insights
- Selling
- Brand Equity
- Competitive Intelligence
- Management
- Compensation Plan Modeling
- Sales Operations
- Segmentation
- Market Analysis
- Product Development
- Competitive Analysis
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