Linda Lucento
Director of Sales and Marketing | Master of Science in Marketing Management | Strategically lead cross-functional teams throughout the product lifecycle, improving client relations, & building brand equity
- Role
- Director of Sales and Marketing at Ulta-Lit Tree Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Linda Lucento
Product-focused professional with 15+ years of experience translating customer needs and business goals into scalable, high-performing products. I bring a strong foundation in communication, cross-functional collaboration, and data-informed prioritization across manufacturing, wholesale, and omni-channel retail, with deep experience in seasonal goods.I’ve partnered closely with international design and development teams to shape product vision and guide execution, contributing to globally adopted products and more than 7 million units sold. My approach balances customer value, operational feasibility, and measurable business outcomes.A key area of expertise is optimizing product performance across third-party ecommerce platforms, including Amazon and Walmart. I’ve led initiatives focused on storefront optimization, accurate product data, merchandising strategy, and keyword optimization—leveraging customer behavior and performance insights to drive growth and inform roadmap decisions.I thrive in end-to-end product lifecycle work, collaborating with design, engineering, operations, marketing, and sales from discovery through launch and iteration. I’m also skilled in product education and storytelling, translating complex concepts for diverse audiences, from executive stakeholders to high-visibility partners and retail customers.Currently, I focus on acquisition and retention strategies, analytics-driven decision-making, and aligning product strategy with long-term business goals.
Experience
Director of Sales and Marketing
Jan 2018 — Present · Gleview, IL, US
Drive tactical day to day operations and implement optimization plans that enhance productivity, process redesign, product roadmap and launches, resource allocation and pipeline analytics -Collaborate closely with cross-functional teams to align strategies and ensure a cohesive approach to business growth-Monitor and analyze market trends, competitor activities, and client feedback to refine business development strategies-Prioritize and communicate data-driven insights to ensure our team is working towards the right goals and have the tools necessary to achieve them-Prepare and present compelling proposals and presentations to potential clients, articulating the value of our offerings-Strategically guide retail customers and consumers through the customer life cycle-Coordinate marketing efforts including digital advertising and social media management to engage consumers and raise brand awareness
Education
DePaul University
Master of Science - MS, Marketing
2015 — 2017
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Advertising
Resurrection College Prep High School
High School
2002 — 2006
University of Illinois Urbana-Champaign
Bachelor of Science, Advertising
2006 — 2010
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