Linda Lu
Global Creative Director, Bloomberg Philanthropies at Bloomberg LP
- Role
- Global Creative Director for Bloomberg Philanthropies at Bloomberg
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Linda Lu
Creative Director with 15+ years of experience delivering strategic visual storytelling, brand design,and experience-driven campaigns across nonprofit, civic, and global corporate sectors. Adept atshaping identity systems, leading cross-functional teams, and producing high-impact creative atscale—from immersive climate summits to urban policy campaigns. Known for translating complex goals into elegant, effective design.
Experience
Global Creative Director for Bloomberg Philanthropies
May 2024 — Present · NY, US
Directed creative execution for Bloomberg’s presence at COP27, COP28, and COP29, leading design of immersive event spaces reflecting climate innovation and policy leadership.• Partnered with the City of London to develop and launch a public campaign addressing rough sleeping, delivering civic impact through targeted OOH and digital experiences.• Collaborated with Bloomberg Associates on civic branding and communications projects for cities worldwide including Newark, Atlanta, Milan, Lima, Chicago, San Francisco, and London.• Led visual identity and creative development for events including the Bloomberg Harvard City Leadership Initiative, Global Business Forum.• Oversaw production of annual reports, branded video content, social media assets, and UI/UX for the Bloomberg Connects App, in collaboration with product and engineering teams.• Built scalable design systems, brand guidelines, and workflows used across partner organizations, internal teams, and cities.
Education
Parsons School of Design - The New School
Motion Design and Animation
General Assembly
User Experience Design
2020 — 2020
Parsons School of Design - The New School
AI for Creativity and Leadership
Kutztown University of Pennsylvania
BFA, Communcation Design, Graphic and Advertising Design
2003 — 2006
Skills
- Screen Printing
- Promotions
- Image Manipulation
- Dreamweaver
- Illustrator
- Adobe Acrobat
- Illustration
- Advertising
- Graphic Design
- Typography
- Market Planning
- Indesign
- Quarkxpress
- Print Production
- Digital Marketing
- Flash
- Photoshop
- Web Design
- Print Management
- Packaging
- Logo Design
- Photography
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.