Linda Kirova

Ecommerce Specialist @ID&C USA

I focus on optimizing the UX/UI across our Magento and Amazon storefronts to create a faster, more intuitive, and mobile-friendly shopping experience that stays true to our brand. Currently working on the custom product builder, using user feedback and A/B testing to improve usability and increase conversions. Collaborating closely with design, customer service, and production teams, I help turn real customer needs into smart, scalable digital solutions. I also contribute to shaping our digital brand guidelines and manage Google Ads and email marketing efforts to drive traffic, boost conversions, and build long-term customer loyalty.