Linda Kieu

About Linda Kieu

A results-driven content marketing professional with 14+ years of experience driving audience growth, brand engagement, and strategic partnerships across digital, social, streaming, and linear media. Adept at content strategy, marketing, project management, and data analysis, I excel at identifying trends, optimizing performance, and delivering high-impact campaigns that resonate with audiences. Content Strategy & Growth – Digital, Music & Traditional MediaAt Nickelodeon, I expanded digital reach by implementing a content repurposing strategy, optimizing YouTube content from top-performing shows, and driving measurable channel growth. On the linear side, I executed 200+ network initiatives, including the launch and rebrand of multiple channels, contributing to higher TV ratings and audience growth.At Music Choice, I led music editorial strategy and content curation for Kids & Family, R&B Slow Jams, Hawaiian, and Teen Beats channels, as well as SVOD (Subscription Video on Demand) Karaoke. I ensured audience engagement, content growth, and licensing compliance, collaborating with artists, labels, and media partners to curate music-driven experiences across television, web, and apps. Influencer Marketing & Strategic PartnershipsAs a Marketing Consultant, I’ve built and leveraged influencer relationships to enhance brand storytelling and achieve business objectives. At Paramount Plus, I served as Co-Chair of Asian Media Professionals, where I negotiated contracts and managed celebrity partnerships for high-profile company events promoting diversity, equity, and inclusion (DEI). DEI Leadership & Cross-Functional CollaborationElected as Co-Chair of Asian Media Professionals within the Office of Global Inclusion at Paramount Plus, I led employee engagement initiatives, developed inclusivity strategies, and managed cross-functional DEI projects, including Content for Change, Black Music Month, and LatinX Audience initiatives. Key Skills: Content Marketing, Music Editorial, SVOD, Digital, Streaming & Social Media Strategy, Project Management, Brand Development, Data Analysis, Event Planning, Talent & Influencer Management & Marketing.

Experience

1. Merchandising Manager

   Roku

   Jun 2025 — Present

   I manage content merchandising for Roku’s Premium Subscriptions, curating and optimizing streaming experiences that drive discovery and engagement.

Education

• Northeastern University

  Bachelor's Degree

Skills

• Facebook
• Social Media
• Entertainment
• Television
• Final Cut Pro
• Marketing
• Programming
• Digital Media
• Event Planning
• Social Media Analytics
• Microsoft Office 2010, Program Tracking System, Protools, Logic, Photo
• Media Planning
• New Media
• Editing
• Video Production
• Social Media Marketing