Linda Garrido
Director, Market Research Insights Eliquis @Pfizer
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WORK HISTORY
Director, Market Research Insights Eliquis @Pfizer
Rome, IT
EDUCATION
RIVA Training Institute
Fundamentals of Moderating
New York University
BA
ABOUT LINDA GARRIDO
Accomplished Market Research professional with over 20 years of experience in the US and global pharmaceutical industry. Effective at providing actionable marketing insights and recommendations that achieve results for key customer segments such as physicians, payers and consumers. Extensive international background with experience working with diverse, multicultural populations and ethnicities. Bilingual in English and Spanish. Areas of expertise include: Secondary and primary market research (qualitative and quantitative). Primary market research experience includes branding, positioning, message and creative concept testing, competitive messaging, ethnography, as well as tracking studies such as ATU\'s and physician and payer message trackers. Expertise with the US payer market, including pricing, reimbursement and payer value message development. Extensive experience leading consumer and physician studies specifically focused on health related issues affecting US Hispanic and Latino patients, and in helping brand teams develop effective marketing campaigns targeted at this population. Ability to moderate individuals and groups in Spanish and English. Therapeutic areas of expertise include: Anticoagulation, CNS (schizophrenia, bipolar and unipolar depression), Cardiovascular Disease (ACS, Hypertension, Hyperlipidemia, NVAF and DVT/PE), Diabetes and Acute Pain.
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