Linda du
PHARMACEUTICAL STRATEGY EXECUTIVE | PORTFOLIO, PIPELINE, & COMMERCIAL GROWTH Driving Pharmaceutical Value from Data-Driven Insights to Commercial Success
- Role
- Senior Director, Commercial Development at CSL
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Linda du
A strategic pharmaceutical leader with 20 years of experience who excels at the…
Experience
Senior Director, Commercial Development
Jul 2022 — Present · US
Leads a team accountable for building the foundation for sustainable vaccine portfolio growth by shaping pipeline strategy, franchise strategy, and Lifecycle Management (LCM).• Develops forward-looking competitive readiness plans by integrating analytics and data-driven scenarios to anticipate market changes and competitor strategies.• Leads the marketing and analytics workstream for BD & L asset evaluations, translating complex stakeholder research and data into compelling commercial presentations that articulate asset value to potential global partners.• Leads enterprise-level strategic initiatives, including annual strategic planning and flu vaccine formulation transition, driving operational alignment and strategic execution across global functions.
Education
Cornell University
EXECUTIVE LEADERSHIP CERTIFICATE
Renmin University of China
B.A., Finance
Stanford University
STRATEGIC DECISION & RISK MANAGEMENT CERTIFICATE
2014
University of Notre Dame
MBA
2004
Skills
- Product Development
- Leadership
- Marketing
- Cardiology
- Strategic Planning
- Market Access
- Commercialization
- Product Management
- Marketing Research
- Competitive Analysis
- Pharmaceutical Sales
- Market Research
- Analytics
- Pharmaceutical Industry
- Customer Insight
- Product Launch
- Segmentation
- Sales Effectiveness
- Market Analysis
- Strategic Thinking
- Biotechnology
- Business Analysis
- Pharmaceuticals
- Management
- Oncology
- Strategy
- Diabetes
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Global Marketing
- Sales Force Effectiveness
- Osteoporosis
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