Linda B.

About Linda B.

I’m currently pursuing my Bachelor of Business Administration at Florida International…

Experience

1. Marketing & Communications Manager

   The Crawl Collective

   Oct 2025 — Present

   lead the marketing and communications strategy for The Crawl Collective, focusing on social media marketing, event marketing, and brand strategy to increase visibility, audience growth, and event attendance.My role includes content creation, digital marketing, and campaign management across platforms such as Instagram and emerging social channels, using SEO best practices, keyword optimization, and audience targeting to maximize reach and engagement.I develop promotional strategies, coordinate influencer collaborations, and support partnership development with local businesses to strengthen community engagement and brand awareness.I also contribute to marketing analytics, performance tracking, and market segmentation efforts to better understand consumer behavior and improve campaign effectiveness.Through strategic thinking, marketing communications, and creative storytelling, I help drive brand positioning, improve online discoverability, and create engaging event experiences that foster strong customer connections and long-term brand loyalty.