Lina P.
Principal Design Manager @Civica
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WORK HISTORY
Principal Design Manager @Civica
Leading design strategy and cross-portfolio product direction across Civica’s healthcare and GovTech ecosystem. Partnering with senior product, technology, and executive leadership to shape cohesive platform thinking across 80+ products, aligning strategy, operating models, and user experience to improve outcomes for public sector organisations and the communities they serve.Building and growing Civica’s design leadership capability while translating complex, system-level challenges into clear strategic narratives that support decision-making and long-term transformation.
EDUCATION
University for the Creative Arts
Design Foundation
University of London
First Class Honours, Business Management
SKILLS
ABOUT LINA P.
I work at the intersection of systems, strategy, and design, helping complex organisations turn fragmented portfolios into coherent, human-centred platforms at scale. With experience across Apple and Microsoft, I shape high-utility technology that creates long-term structural value. If you’ve used Microsoft Paint, you’ve probably played with my brushes. As an RSA Fellow, I explore design’s role in economic and civic systems.
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