Lina Nova-Rousseau

Experience

1. Senior Manager, Deal Desk

   Newsela

   Feb 2023 — Present

   As department leader reporting to the Chief Revenue Officer, lead end-to-end deal governance, process design, and operational excellence across the national go-to-market organization.* Lead a cross-functional team of Deal Desk Analysts and RFP Proposal Analysts, overseeing complex deal reviews, quoting, bookings, and RFP submissions with high compliance and efficiency.* Developed and scaled Quote-to-Cash workflows, integrating Salesforce CPQ, pricing logic, and approval matrices to streamline deal velocity.* Serve as strategic partner to Sales, Legal, Revenue Accounting, and IT, aligning business strategy with execution through efficient deal review, negotiation, and enablement.* Created and implemented dashboards, reporting tools, and documentation to improve visibility into pipeline, discounting, and deal performance.* Built scalable internal processes that reduced manual steps, shortened deal cycles, and improved collaboration between customer-facing and back-office teams.* Elevated the team’s impact by formalizing SLAs, playbooks, and coaching programs.