Lina M. Cañon
Elevating cross-sector collaborations as the engine of social, economic, and human transformation | Focused on equity, cultural preservation, and sustainable solutions | #CPAloading
- Role
- Chief Executive Officer at Smarter Good, Inc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lina M. Cañon
A multilingual social impact leader, strategist, and entrepreneur committed to transforming how we amplify the value created by the social impact sector and advance equity in practice. Currently serving as CEO of Smarter Good, a professional services firm that builds stronger social impact organizations. Cross-sector, multicultural and intergenerational. These are values that I believe are key to inclusive systems-change and to every successful and sustainable partnership, strategy and implementation. From leading nonprofit organizations, managing multimillion-dollar budgets and high-impact grantmaking efforts, lecturing at Suffolk University to building community-rooted partnerships, I bring a bold, justice-centered approach to every table I join.My work is grounded in lived experience as a first-generation American, college graduate, MBA, and professional. I’ve been honored to be recognized by El Mundo Boston\'s Latino 30 Under 30, Amplify Latinx, and as a 2024 Jefferson Award recipient for public service. I proudly serve on several boards and councils advancing racial equity, arts and culture, and cooperative economics.Let’s connect to build your organization’s bold vision into impact at scale that centers people, planet and justice. Let’s build what’s next—together.
Experience
Chief Executive Officer
May 2025 — Present · Boston, MA, US
I lead our team of 100+ social sector professionals in supporting our social impact sector partners to start, scale and sustain social impact. From innovating new services to expanding the reach of our network and impact to presenting a new vision to the sector for stepping into the full value and cost of systems-change, I am energized by building bold visions with leaders across the globe.
Education
Questrom School of Business, Boston University
Masters of Business Administration, Social Impact and Leadership & Organizational Transformation Concentration
2019
Westborough High School
High School Diploma, General Studies
2005 — 2009
Suffolk University
Campaign Lab
Suffolk University
Bachelor of Arts (B.A.), Sociology and Government
2009 — 2013
Tufts University - Institute for Nonprofit Practice
Core Certificate in Nonprofit Management and Leadership, Nonprofit
Skills
- Event Planning
- Spanish
- Research
- Fosse
- Data Entry
- Programming
- Microsoft Office
- Access
- Fundraising
- Social Media
- Social Networking
- Data Analysis
- Microsoft Powerpoint
- Statistics
- Community Outreach
- Microsoft Word
- Microsoft Access
- Editing
- Office Management
- Database Administration
- Powerpoint
- Microsoft Excel
- Interpreting
- Public Speaking
- Leadership
- Student Affairs
- Higher Education
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