Lina M. Cañon

Elevating cross-sector collaborations as the engine of social, economic, and human transformation | Focused on equity, cultural preservation, and sustainable solutions | #CPAloading

Role
Chief Executive Officer at Smarter Good, Inc
Location
Boston, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Lina M. Cañon

A multilingual social impact leader, strategist, and entrepreneur committed to transforming how we amplify the value created by the social impact sector and advance equity in practice. Currently serving as CEO of Smarter Good, a professional services firm that builds stronger social impact organizations. Cross-sector, multicultural and intergenerational. These are values that I believe are key to inclusive systems-change and to every successful and sustainable partnership, strategy and implementation. From leading nonprofit organizations, managing multimillion-dollar budgets and high-impact grantmaking efforts, lecturing at Suffolk University to building community-rooted partnerships, I bring a bold, justice-centered approach to every table I join.My work is grounded in lived experience as a first-generation American, college graduate, MBA, and professional. I’ve been honored to be recognized by El Mundo Boston\'s Latino 30 Under 30, Amplify Latinx, and as a 2024 Jefferson Award recipient for public service. I proudly serve on several boards and councils advancing racial equity, arts and culture, and cooperative economics.Let’s connect to build your organization’s bold vision into impact at scale that centers people, planet and justice. Let’s build what’s next—together.

Experience

  1. Chief Executive Officer

    Smarter Good, Inc

    May 2025 — Present · Boston, MA, US

    I lead our team of 100+ social sector professionals in supporting our social impact sector partners to start, scale and sustain social impact. From innovating new services to expanding the reach of our network and impact to presenting a new vision to the sector for stepping into the full value and cost of systems-change, I am energized by building bold visions with leaders across the globe.

Education

  • Questrom School of Business, Boston University

    Masters of Business Administration, Social Impact and Leadership & Organizational Transformation Concentration

    2019

  • Westborough High School

    High School Diploma, General Studies

    2005 — 2009

  • Suffolk University

    Campaign Lab

  • Suffolk University

    Bachelor of Arts (B.A.), Sociology and Government

    2009 — 2013

  • Tufts University - Institute for Nonprofit Practice

    Core Certificate in Nonprofit Management and Leadership, Nonprofit

Skills

  • Event Planning
  • Spanish
  • Research
  • Fosse
  • Data Entry
  • Programming
  • Microsoft Office
  • Facebook
  • Access
  • Fundraising
  • Social Media
  • Social Networking
  • Data Analysis
  • Microsoft Powerpoint
  • Statistics
  • Community Outreach
  • Microsoft Word
  • Microsoft Access
  • Editing
  • Office Management
  • Database Administration
  • Powerpoint
  • Microsoft Excel
  • Interpreting
  • Public Speaking
  • Leadership
  • Student Affairs
  • Higher Education

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Lina M. Cañon — Chief Executive Officer at Smarter Good, Inc in Boston, MA, US | Unifers