Lina Ilieva

Growth Marketing | Email | Lifecycle Marketing | Marketing Automation

Role: Senior Manager, Lifecycle Marketing at OpenText
Location: Raleigh-Durham-Chapel Hill, NC, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Lina Ilieva

Strategic marketing professional with 15+ years B2B SaaS customer marketing experience including Retention/Engagement Marketing, Digital Marketing, Event Management, Customer Advocacy and Email Automation. Passionate about customers and driving optimized customer experience and business results. Marketo Certified Expert. ABM Certified Strategist.Areas of Expertise: Marketing Strategy Lifecycle Marketing Customer Advocacy Persona Development Customer Journey Mapping Customer Acquisition ABM Email Marketing Data Analytics Marketing Automation (Eloqua, Marketo) CRM (Salesforce.com).

Experience

Senior Manager, Lifecycle Marketing
OpenText
Sep 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

Education

Sofia University St. Kliment Ohridski
BA, Economics
University of Düsseldorf
Certificate - Business German, Wirtschaftsdeutsch
Santa Barbara City College
Certificate in Marketing
Sofia University St. Kliment Ohridski
MBA, Management Information Systems

Skills

Css
Lead Generation
Social Media
Html
Online Advertising
Salesforce.com
Web Design
Affiliate Marketing
Sem
Multi-Channel Marketing
Email Marketing
Web Analytics
Integrated Marketing
Saas
Marketo Certified Expert
Certified Eloqua Product Master
Crm
Online Marketing
Certified Revenue Performance Management (Rpm) Master
Account Management
Strategy
E-Commerce
Business-to-Business (B2b)
Social Media Marketing
Analytics
Software as a Service (Saas)
Digital Marketing
Marketing Automation
Customer Relationship Management (Crm)
Marketing Strategy
Management
Marketing
SEO
Direct Marketing
Marketing Communications
Dreamweaver

Contact information

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Work email
•••••@opentext.com
Personal email
•••••@•••••.com
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Current company

OpenText

Software Development · 23K employees · Founded 1991 · Waterloo, Ontario, Canada

OpenText is a leading Cloud and AI company that provides organizations around the world with a comprehensive suite of Business AI, Business Clouds, and Business Technology. We help organizations grow, innovate, become more efficient and effective, and do so in a trusted and secure way—through Information Management. OpenText (NASDAQ/TSX: OTEX), founded in 1991 in Waterloo, has a rich history of helping customers manage their most important asset—information. Originating from a collaboration to digitize the Oxford English Dictionary, OpenText has grown into a global leader in information management. With over 120,000 enterprise customers across 180 countries, OpenText supports 98 of the top 100 global companies. A wide breadth of offerings uniquely positions OpenText to help customers unlock the value of that information using Al, cloud, and security innovations. At OpenText, our culture is at the heart of everything we do—and today, that includes being proudly AI-first. We’re creating a workplace where everyone can thrive, with artificial intelligence integrated into how we work, solve problems, and innovate together. By fostering a collaborative and inclusive environment, we empower digital knowledge workers and drive forward-thinking solutions that shape the future of information management. We believe our success comes from the strength of our team—talent that AI can’t replace—and we’re committed to attracting and supporting those who bring unique insight, adaptability, and creativity. Because at OpenText, people aren’t just our greatest asset—they’re the reason we shine in an AI-powered world. Join us at OpenText and become part of a team where your talents and ideas are truly valued.

opentext.com

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About Lina Ilieva

Experience

Senior Manager, Lifecycle Marketing

Education

Sofia University St. Kliment Ohridski

University of Düsseldorf

Santa Barbara City College

Sofia University St. Kliment Ohridski

Skills

Find verified contacts for anyone on LinkedIn