Lina Zheng
Senior Advisor, Global Product Data Management at Dell Technologies | Fluent in English and Mandarin
- Role
- Senior Advisor, Project Management at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lina Zheng
My academic and career paths have stemmed from my strong passion to help improve people\'s…
Experience
Senior Advisor, Project Management
Jan 2022 — Present · Austin, TX, US
Support the development of short-term/long-term CSG GOPO strategy: apply strategic tools and framework to identify opportunities to develop and implement short-term and long-term operational efficiencies and process improvements by working cross-functionally with organizations such as product line managers, sales, demand/supply team, finance, IT, marketing, and engineering. Support product operation: leverage comprehensive product-level operation and technical expertise to design, develop, and deploy product operation strategies for the new All-In-One Latitude Products. New product launch and sustaining: utilize Microsoft applications, DMA (Configuration Data Maintenance Application) and Dominos (data science platform), among other tools and technologies, to deploy, maintain, and manage Product Data of All-In-One Latitude product by working cross-functionally with Product Group, Product Line Managers, Offer Managers, engineers, validators, price team, SnP team and service team. Develop reports and improve KPIs: utilize Power BI, SQL queries and other data tools to create data reports, identify opportunities, and help leadership make business decision to improve KPIs by collaborating with cross-functional team, including Offer Managers, demand/supply team, SnP team, and sales. Support CSG Ops review: build statistical & mathematical models, study & synthesize product structure, and sales data, generate insights, model trends, and present them to relevant stakeholder to support decision making. Marketing Insights: Launch Latitude laptops on time and correctly to ensure sales force readiness and ensure optimized P&L impact for product transitions, category UPP, and BU offer strategies. Create user personas to understand needs, experiences, behaviors, and goals. Makes design recommendations and drive strategic projects that would help close sales faster, deliver orders with greater accuracy and simplicity, and offer better customer experience.
Education
Brigham Young University Marriott School of Business
Master of Business Administration - MBA, Strategy, Marketing, Operation
2019 — 2021
East China Normal University
Master's degree, Biochemistry and Molecular Biology
2009 — 2012
Donghua University
Bachelor's degree, Environmental Science
2005 — 2009
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