Lina Michal
Surface Design Manager, Athleta Girl @Athleta
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WORK HISTORY
Surface Design Manager, Athleta Girl @Athleta
US
Achievements include- Using extensive business data, trend and market analysis as well as consumer insights to build Athleta’s first surface handwriting pillars for the girl line- Creating engaging surface collections and seasonal narratives for Athleta Girl, including prints, jacquards and graphics- Concepting and executing prints and graphics for the Simone Biles collaboration collections. This included a vibrant chalk print where the brushstrokes took direct inspiration from the Olympic athlete’s signature moves- Managing various designers, both in-house and freelance.
EDUCATION
Beckmans College of Design
Bachelor of Arts (BA)
Beckmans Kvällsskola
Vocational School
C Accademia Italiana - Arte Moda & Design
Fashion/Apparel Design
ABOUT LINA MICHAL
I am a designer, entrepreneur and creative leader. As a solutions focused Print & …
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