Lina McElwee
- Role
- Director Analytics and Insights Hair Care North America - Portfolio and Shopper Elevation at Procter & Gamble
- Location
- Fort Mitchell, KY, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Lina McElwee
Self-driven, highly accomplished professional. Completely adaptable to changes and…
Experience
Director Analytics and Insights Hair Care North America - Portfolio and Shopper Elevation
Jul 2020 — Present
Skills
- Consumer Products
- Consumer Behaviour
- Pre-Market/in-Market Advertising Effectiveness
- Strategies
- Packaging Research
- Guide Brand/Retail/Channel Strategy
- Strategy
- Consumer-Led Ideation
- Social & Traditional Media Effectiveness
- Competitive Analysis
- Customer Marketing
- Categorization
- Shopper Based Design
- Product Innovation
- Brand Architecture
- Market Analysis
- Enable Optimized Portfolios to Drive Share Growth
- In-Store/Brand Claims Assessment
- Consumer Goods
- Consumer Insight
- Multi/Single Category Segmentation
- Product Testing
- Idea Generation
- Marketing Mix Modeling
- Shopper Marketing
- Brand Management
- Marketing Research
- Volume Forecasting
- Packaging
- Habits & Practices
- Forecasting
- Pricing Strategy
- Differentiated Who Based Insights & Strategies
- Trade Marketing
- Segmentation
- Brand Equity Building and Measurement
- Personal Care
- Fmcg
- Nielsen
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