Lina Cheng

About Lina Cheng

Hello everyone, my name is Lina, and I am currently the Product Director of Metera. I have extensive experience in product management and industry, focusing on innovative, market-oriented and user-demand driven product development. With deep industry knowledge and keen market insight, I lead the product team from concept design to market promotion to ensure that products meet industry standards and meet customer expectations. Before joining Metera, I worked as a quality assurance manager at Pfizer, responsible for ensuring the safety, efficacy and stability of drugs, and have accumulated rich experience in product innovation, market development and technology development.

Experience

1. Director of Product Management

   Medterra

   Jan 2020 — Present

   I lead the overall strategic planning and lead the overall development of the company botanical cosmetics. I am involved in all aspects of the product development process, from market trend analysis to product conception and formulation development to ensure that each product meets market needs and has excellent efficacy and safety. I work closely with the R&D, production, quality control and marketing teams to ensure that every step of the product development process from concept to launch is efficient and in line with industry specifications. I lead the overall strategic planning and innovation development of the company\'s botanical cosmetics. I am involved in all aspects of the product development process, from market trend analysis to product conception and formulation development to ensure that each product meets market needs and has excellent efficacy and safety.

Education

• National University of Singapore

  Master's Degree

  2006 — 2008

• National University of Singapore

  Bachelor's Degree

  2002 — 2006