Lina Allalga
Experienced Consultant @Velvet VML Consulting
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WORK HISTORY
Experienced Consultant @Velvet VML Consulting
Paris, FR
ACCOR - CRM Customer Journey Program Manager- Implementation and management of automated multi-channel CRM campaigns (emails & push notifications): Receiving requirements, creating templates in collaboration with design teams, communicating requirements to product teams for the implementation of journeys, acceptance testing and UATs, reporting and continuous optimization via A/B testing- Performance analysis (reporting, YTD monitoring, annual comparison, business cases)- Design of a new automated customer journey covering the entire booking cycle (multi-country, multi-language, multi-brand): Workshops, user interviews, journey design-Implementation of a chargeback model for group brands wishing to develop their own automated CRM programs.KERING - Chief of Staff within the Client Engagement Team (CRM)- Contribution to the major strategic topics of the Client Engagement team in 2024: Conducting in-depth analyses to inform strategic decision-making, including market studies, competitive analyses, and performance reports for Kering group Houses or top management- Ownership of the Tactical Boost project (implementation of CRM campaigns to boost sales)- Coordination and organization of team meetings. Regular monitoring of the team\'s achievements/failures.
EDUCATION
ESSEC Business School
Bachelor of Business Administration (BBA), Business Administration and Management, General
King's College London
Erasmus, Business Administration and Management, General
Udacity
Intro to Programming Nanodegree, Computer Programming
Jean Baptiste de la Salle
Baccalaureat Scientifique, General Studies
ESCP Business School
MSc in Strategy and Digital Business
SKILLS
ABOUT LINA ALLALGA
I am a strategy and digital business professional with experience driving customer engagement, go-to-market initiatives and digital transformation projects for leading brands.Currently a Consultant at Velvet Consulting, I support international clients — including global luxury groups — on strategic and operational topics at the intersection of business, marketing and digital. My work focuses on turning insights into actionable recommendations, structuring growth initiatives and improving customer experience performance.With a background in digital strategy (MSc Strategy & Digital Business – ESCP), I am particularly interested in product-driven environments where business impact, innovation and cross-functional collaboration intersect. I thrive in fast-paced contexts that require strong prioritisation, analytical thinking and stakeholder alignment.I am motivated by high-growth, international environments where strategy translates into measurable commercial impact.
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