Ashish Limmala

Experience

1. Assistant Brand Manager

   ITC Limited

   Jul 2025 — Present · Kolkata, IN

   Managed All-India portfolio strategy for Classic, one of India’s leading premium cigarette brands, overseeing product mix, pricing, and trade activation across 200K+ retail outlets.Led end-to-end launch of 2 new products, including market research, consumer insights, GTM planning, and trade engagement, achieving 15% higher initial uptake vs benchmark launches.Owned Go-to-Market strategy for 3+ national initiatives, including trade marketing programs, POS deployment, and consumer engagement campaigns.Conducted 70+ consumer immersions across key markets to generate actionable insights on taste, pricing, and packaging, informing product positioning and brand messaging.Collaborated with creative agencies, vendors, and regional teams to execute integrated marketing campaigns enhancing brand equity and consumer engagement.Designed digital-first consumer engagement initiatives across alternate channels reaching consumers, improving brand awareness and trial generation.

Education

• Indian Institute of Engineering Science and Technology (IIEST), Shibpur

  Bachelor of Technology, Mechanical Engineering

• Ascent Classes

  Intermediate , MPC

  2014 — 2016

• Indian Institute of Foreign Trade

  Master of Business Administration, International Business

• Ravindra Bharathi School, Dwarakanagar

  Secondary School Certificate

  2009 — 2014