Limin Zhao

About Limin Zhao

Results-focused VP of Performance & Growth marketing with 16+ years of experience specializing in digital marketing, eCommerce, demand generation and retention. A proven contributor to both the top-line and bottom-line business growth and success for Fortune 200 corporations and start-ups based upon strong business acumen, hands-on experience, deep analytical skills and extensive knowledge of MarTech tools/platforms. Strong leadership and discipline to build and mentor best-in-class performance & growth marketing teams across different verticals. Known for leveraging disruptive technologies and analytic-based intelligence of full-funnel consumer behaviors and segments to spur tremendous growth. Highly motivated self-starter with an entrepreneurial spirit to drive performance marketing from ideas through execution.

Experience

1. Vice President, Growth Marketing

   Mia Aesthetics

   Dec 2022 — Present · Miami, FL, US

   End to end growth marketing- Customer acquisition and retention- All digital marketing efforts across paid, owned and earned media- Optimize customer conversion funnel using CRM (Salesforce)- Website design/development and eCommerce- a/b testing & analytics- Brand marketing & PR

Education

• Western Michigan University

  MBA, Marketing

• Northeastern University (CN)

  Bachlor of Economics, International Business

Skills

• Sem
• Global Business Development
• Business Analysis
• Online Advertising
• Online Marketing
• Search Engine Marketing
• Demand Generation
• Digital Marketing
• Interactive Marketing
• Account Management
• Social Media Marketing
• Direct Marketing
• Team Management
• E-Commerce
• Sales Management
• Project Management
• Web Analytics
• Google Analytics
• Marketing Strategy
• Google Adwords
• Ppc
• Advertising