Lima Stephen
Marketing, Titan | Blinkit | Casio
- Role
- Retail Marketing at Titan Company Limited
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Lima Stephen
Strategic Marketing & Communications professional, adept at blending data with context. A story teller at heart, I am academically trained to aid the full circle of a brand story from understanding target audiences to product development, packaging, pricing, advertising and media, distribution, retail and CRM. After having worked in Brand Management with Casio (FMCD/Fashion/Lifestyle space), Category Marketing with Grofers (now BlinkIt, FMCG space) and Retail Marketing with Titan (FMCD/Fashion/Lifestyle space); I am actively looking for opportunities in Brand Management, Marketing Management or Product Management. Areas of Interest: Brand Strategy, Marketing, Retail, FMCG, Consumer Insights, Marketing Analytics, Digital- Social Media, Content, Search & Display.
Experience
Retail Marketing
Oct 2019 — Present · Bengaluru, IN
Managing the entire retail calendar and budget of 16Cr across multiple activities such as targeted communications, social media, content, BTL/ TTL events, region focussed campaigns -Customer segmentation focussed on purchase behaviour (price band, geographics & demographics) and product clusters for targeted campaigns to sustain repeat and reduce dormancy -Created strong content properties for existing and new schemes and promotional schemes- new product launch, offer campaigns, watch exchange, service schemes, birthday-anniversary -Piloted innovative events with 360 degree touchpoints- Fastrack Black Friday Voting, Zoop Tribe New product campaigns across the product lifecycle pre launch, pre-booking and launch, post launch (“Be Game Ready” with Grand Master 2). Developing the right customer segment to target, for instance, for SMART portfolio- Traq, Reflex Vox, Titan Smart -Developed attribution and target model for retail marketing media, conversion-based campaign planning for Encircle channel (replicated by Analytics team across the business)
Education
MICA
PGDM-C
2016 — 2018
Toc H Institute, Cochin University
Bachelor of Technology (B.Tech.)
2008 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.