Lily Zacharias
Sr Content Creator @Fcb Chicago
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WORK HISTORY
Sr Content Creator @Fcb Chicago
Chicago, IL, US
Helped build The Content Practice to a multi-disciplined team serving national clientslike Clorox, GLAD, Kleenex, and Fresh Step- Oversee production of hundreds of organic and paid social videos annually - fromcreative ideation to shooting to the final edit- Conceived and executed Burt\'s Bees viral mini-Met Gala content in under 18 hours,turning a cultural moment into 11M views through overnight ideation, production, andposting of 3 videos. This work won FCB Chicago\'s Cultural Buzz Award in 2025- Optimized Clorox paid content performance through monthly data analysis andstrategic iteration, achieving a 42% view-through rate (3x the 15% industrybenchmark) across 60+ pieces of content- Mentor and manage junior creatives, developing their content strategy, creative vision,and production skills
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Strategic Communication
SKILLS
ABOUT LILY ZACHARIAS
I\'m a 2x Emmy-nominated producer, content strategist and team lead who helps turn cultural insights into viral moments and measurable wins. As a founding team member of The Content Practice at FCB Chicago, I\'ve helped build our team from the ground up into a multi-disciplined social powerhouse creating quick-turn content for brands like Clorox, Kleenex, GLAD, and Burt\'s Bees.
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