Lily Tian

Senior Manager, Business Intelligence and Marketing Analytics @One Medical

San Francisco, CA, US
MOBILE NUMBERS
+14•••••••15

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WORK HISTORY

Mar 2014 — Present

Senior Manager, Business Intelligence and Marketing Analytics @One Medical

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Member of One Medical leadership team, responsible for all consumer acquisition and demand planning/forecasting. Primary consultant to C-suite on matters relating to growth, with a focus on quantitative insights into marketing optimization, new market entry, and customer retention.

EDUCATION

2002 — 2006

Harvey Mudd College

B.S, General Engineering / Economics

2009 — 2011

UCLA Anderson School of Management

M.B.A, Entertainment, Strategy

SKILLS

Process EngineeringDigital Asset ManagementManagementCross-Functional Team LeadershipMicrostrategyBrand DevelopmentRequirements GatheringSoftware Quality AssuranceTableauMarketingDatabase MarketingCompetitive AnalysisFinancial ForecastingMarket ResearchMarketing AnalyticsStrategic PlanningEmail MarketingProject ManagementOmnitureFinancial Modeling

ABOUT LILY TIAN

Marketing analytics & strategy leader with 9+ years of experience spanning the healthcare, media & entertainment, online travel, and consumer packaged goods industries. Specialties: Marketing Analytics | Acquisition Marketing | Consumer Branding | Database Marketing | Financial Modeling | Customer Insights | Strategic Planning | Forecasting | Loyalty & Retention | Healthcare

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