Lily Tian
Marketing Analytics and Strategy at One Medical Group
- Role
- Senior Manager, Business Intelligence and Marketing Analytics at One Medical
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lily Tian
Marketing analytics & strategy leader with 9+ years of experience spanning the healthcare, media & entertainment, online travel, and consumer packaged goods industries. Specialties: Marketing Analytics | Acquisition Marketing | Consumer Branding | Database Marketing | Financial Modeling | Customer Insights | Strategic Planning | Forecasting | Loyalty & Retention | Healthcare
Experience
Senior Manager, Business Intelligence and Marketing Analytics
Mar 2014 — Present
Member of One Medical leadership team, responsible for all consumer acquisition and demand planning/forecasting. Primary consultant to C-suite on matters relating to growth, with a focus on quantitative insights into marketing optimization, new market entry, and customer retention.
Education
Harvey Mudd College
B.S, General Engineering / Economics
2002 — 2006
UCLA Anderson School of Management
M.B.A, Entertainment, Strategy
2009 — 2011
Skills
- Process Engineering
- Digital Asset Management
- Management
- Cross-Functional Team Leadership
- Microstrategy
- Brand Development
- Requirements Gathering
- Software Quality Assurance
- Tableau
- Marketing
- Database Marketing
- Competitive Analysis
- Financial Forecasting
- Market Research
- Marketing Analytics
- Strategic Planning
- Email Marketing
- Project Management
- Omniture
- Financial Modeling
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