Lily S.
Head of Marketing & Pr @Dakota Hotels
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WORK HISTORY
Head of Marketing & Pr @Dakota Hotels
Leading the Marketing and PR strategy for the Dakota Hotels group across England and Scotland, including upcoming expansion strategy.
EDUCATION
University of York
Master of Science (MSc), Global Marketing
University of York
Bachelor of Arts (BA), English Language and Linguistics
ABOUT LILY S.
Creative, data-led Head of Marketing with a decade of demonstrated history of successful omni-channel campaigns across the full marketing mix. Passionate about driving direct revenue, increasing conversion and generating brand loyalty through social media, PR, influencer marketing, events, creative campaigns and written content, as well as PPC, paid social, SEO, CRM and data analysis. Experienced in hospitality, fashion, beauty, lifestyle and luxury goods sectors, with a Master of Science (MSc) in Global Marketing from University of York.
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