Lily Liao
Strategic Business Development Leader | Driving Product Adoption and Innovation & Global Revenue | Experienced in Retail Media and AdTech GTM
- Role
- Director of Business Development (Ticketmaster Promoted) at Live Nation Entertainment
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lily Liao
Hi there! I’m a seasoned marketing and business development leader with 15+ years in media and advertising, including roles at Live Nation, Vevo, Nielsen Entertainment, and Atlantic Records. I specialize in driving strategic partnerships, product launches, and revenue growth by aligning cross-functional teams to deliver client-focused solutions. Passionate about building scalable growth and unlocking new business opportunities in fast-paced environments.
Experience
Director of Business Development (Ticketmaster Promoted)
Aug 2022 — Present · New York, NY, US
Lead business development for Promoted Ads, Ticketmaster\'s retail media ad product, with a focus on scaling adoption, driving revenue, and bridging product with client needs.Partner with product and sales teams to launch and position new features—including a bid strategy calculator and self-serve reporting — for North America.Develop GTM strategies and supporting materials to enable sales, improve client onboarding, and accelerate time-to-value.Drive cross-functional collaboration across B2B marketing, product, and ad ops to translate capabilities into compelling client narratives and case studies. Mentor and onboard early-career talent through structured 3-month roadmaps aligned to key initiatives and growth areas.Support brand development and event execution, including creative oversight on promotional materials and messaging.
Education
University of California, Santa Cruz
B.A.
New York University
M.A.
Glion Institut de Hautes Etudes
History of Jazz
Skills
- Strategy
- Publicity
- Entertainment
- Social Networking
- Salesforce.com
- Music
- Marketing Research
- Sales
- Online Advertising
- Market Research
- Press Releases
- Digital Media
- Advertising
- Digital Marketing
- Publishing
- Event Planning
- Marketing Strategy
- Social Media Marketing
- Blogging
- Research
- Music Industry
- Integrated Marketing
- New Media
- Event Management
- Digital Strategy
- Online Marketing
- Public Relations
- Social Media
- Marketing
- Marketing Communications
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