Lily Herring
Strategic Brand & Communications Leader | Expert in Storytelling, Consumer Engagement & Purpose-Led Marketing | Open to New Opportunities
- Role
- Communications Manager at Anheuser-Busch
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lily Herring
I am an enthusiastic, agile, and strategic marketing professional with a passion for the sports and entertainment industries. With seven years of marketing and communications experience and a background in partnerships and activations, I have a proven track record of developing and implementing best-in-class campaigns alongside cross-functional partners.
Experience
Communications Manager
Jun 2022 — Present · New York, NY, US
Communications Manager - Bud Light (AUG 2023-Present)- Responsible for all internal and external PR efforts for America’s largest beer brand by volume- Manage external agency team of 10+ members with seven-figure budgets across an average of seven campaigns annually- Collaborate and liaise across social, digital, paid media, partnerships, trade and experiential to develop 360 campaign plans- Manage content strategy and deliverables for talent, events and commercial shoots to be leveraged across PR channels- Guide all crisis management; including drafting messaging and materials, media strategies, mediarelations, and executive visibility- Led two highly successful Super Bowl PR campaigns, breaking Anheuser-Busch all-time recordsfor highest-reaching PR campaigns in back-to-back years (2023 - Bud Light Genie & 2024 - Big Men on Cul-De-Sac)- Coordinated PR opportunities with A-List celebrities and athletes including Post Malone, Shane Gillis, Zach Bryan, Peyton Manning, George Kittle and moreCommunications Manager - Stella Artois, Kona Big Wave, Estrella Jalisco (MAY 2022-AUG 2023)- Built tailored PR strategies targeted to key consumer demographics and geographics- Managed three external agency teams of 12+ members- Delivered 87% increase in impressions YoY for Stella Artois- Supported IMC oversight, execution and implementation for Stella Artois tentpole brand activation, resulting in 693M impressions
Education
University of South Carolina
Sport and Entertainment Managment, Business Administration and Management, General
2014 — 2018
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