Lily Goldner
Category Manager specialized in Licensed Gaming Accessories | WIGI Advisory Board Member
- Role
- Category Manager - Licensed Gaming Accessories at Ultra Pro International
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Lily Goldner
Gaming industry professional experienced in Merchandise & Licensing, Production, and Business Development. As the Funding Business Development Manager at Xsolla, I connected indie developers with investors and publishers through moderation of rapid-round investment presentations and one-on-one workshops to improve pitch decks. I have presented at Game Developers Conference and San Diego Comic Con to provide personal insight on how developers can attract publishers and prepare for negotiations.As the the Associate Merchandise Manager at Square Enix, I managed distributor sales for the Final Fantasy Trading Card Game and strategized the growth and operation of the community competitive season. I tripled the participation in 2024, which culminated with the World Finals in Tokyo, Japan. Additionally, I procured and managed distribution of prizing with both domestic and international vendors and optimized the design and logistics process.
Experience
Category Manager - Licensed Gaming Accessories
May 2025 — Present
Develop and execute category strategies for licensed accessory product lines. • Identify growth opportunities within existing licensed properties and propose new product concepts aligned with fan demand. • Monitor market trends across gaming, entertainment, collectibles, and pop culture to inform product direction. • Lead the lifecycle of licensed accessory products from concept through commercialization. • Collaborate with design and engineering teams to ensure products meet both functional and brand requirements. • Manage timelines and coordinate internal stakeholders to ensure timely product launches.
Education
Sophia University
Japanese and East Asian Studies
2016 — 2017
Occidental College
Bachelor of Arts - BA, East Asian Studies and Japanese Studies
2014 — 2018
Fairview High School
International Baccalaureate (IB) Diploma
2010 — 2014
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