Lily Rose
Creative Director, UX Design at Amazon
- Role
- Creative Director at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lily Rose
I design scalable UI systems that make emerging technologies intuitive and approachable. Currently, I lead UX visual design for Rufus, Amazon’s AI shopping assistant, where I established its design system and multimodal extensions into experiences like Lens Live, Amazon’s real-time camera-based visual search. Through this work, I guide the creation of new interaction patterns and principles for technologies still taking shape, empowering millions of people to shop and make decisions with greater clarity and confidence.
Experience
Creative Director
Jun 2023 — Present · Seattle, WA, US
Lead UX visual design for Rufus, Amazon’s generative AI shopping assistant, from initial launch through scale.Established Rufus’s design system and visual language, defining scalable UI components, interaction patterns, and principles for conversational commerce. Partnered with UX Research to conduct brand-focused studies, translating customer insights into design decisions.Extended design foundations into multimodal experiences including Lens Live, Amazon’s real-time camera-based visual search, ensuring consistency and usability across modalities.Identified inefficiencies in Rufus’s UI, proposed and validated design updates through A/B testing with Product and Engineering, improving navigation and space efficiency.Directed creative for Rufus’s U.S. launch press release, generating 61K page views in one week (1,566% above benchmark) and securing 780+ media placements.Led a multidisciplinary design team while contributing hands-on to branding and UX projects, balancing leadership with execution.
Education
The University of Texas at Austin
Bachelor of Science (B.S.), Advertising
2010 — 2014
Skills
- Photoshop
- Illustrator
- Graphic Design
- Social Media
- Art Direction
- Web Design
- Adobe Creative Suite
- Logo Design
- Photography
- Social Networking
- Indesign
- Drawing
- Advertising
- Event Planning
- Adobe Illustrator
- Adobe Photoshop
- Social Media Marketing
- Typography
- Illustration
- Sem
- SEO
- After Effects
- Html 5
- Css
- Javascript
- Jquery
- Copywriting
- Marketing
- Branding & Identity
- Copy Editing
- Kinetic Typography
- Hand-Drawn Typography
- Search Engine Optimization (SEO)
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