Lily Yu

About Lily Yu

A fearless and self-motivated professional with excellent interpersonal skills and exceptional EQ. Results oriented with successful outreach to B2B clients. Responsibilities include servicing multiple vertical-specific clients, by leveraging a suite of products to ensure the highest level of client satisfaction. Built a solid book of business with Media Agencies, Mobile Developers, Ad Networks, DSP\'s, and direct Gaming and Software clients. Translated product strategies on Desktop/Mobile into specific tactical plans and customized holistic programs selling videos, banners, & native content solutions. Familiarity with CPI, CPC, CPM, CPA, & CPV pricing models. A clear understanding of the Programmatic landscape working with major DSP\'s and Trade Desks to establish Private Market Place deals. Monetized Owned and Operated sites to achieve new eCPM benchmarks. Exceptional ability to juggle multiple tasks and manage a heavy workload, in a fast paced start-upenvironment with limited resources and a strong initiative to see a project from beginning to end.Interests and current hobbies include: Hula and Tahitian dancing, guided meditation, and humanitarian efforts.*Airbnb Super Host*I\'ve learned that making a \"living\"​ is not the same thing as making a \"life.\"~ Maya Angelou

Experience

1. Senior Sales Director

   Smadex

   Jun 2024 — Present · US

Education

• University of California, Santa Cruz

  Bachelor of Arts, Business Management and Economics

Skills

• Entrepreneurship
• Mobile Devices
• Mobile Marketing
• Sales
• Strategic Partnerships
• Mobile Games
• Pay Per Click (Ppc)
• Marketing
• Leadership
• Digital Media
• Product Management
• Monetization
• Business Development
• Digital Marketing
• Online Marketing
• Start-Ups
• Social Media Marketing
• Online Advertising
• Account Management