Lily Wu
Senior Director, Partner Development and Management | Programmatic Advertising | Partnerships | ORTB | DSP, SSP, ADX | AdTech | looking for partners of DSP and SSP on oRTB.
- Role
- Senior Director, Partner Development and Management at Adintouch
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lily Wu
Programmatic Advertising Business Development with proven success leading teams and driving revenue for advertising technology companies. Specialties: Programmatic Advertising, RTB, Header Bidding, Partner Development, Programmatic Rich Media, Go To Market Strategy, Sales and Marketing Leadership.
Experience
Senior Director, Partner Development and Management
May 2024 — Present · Los Angeles, CA, US
Onboarding buy-side and sell-side platform partners (DSPs & SSPs) into the Adintouch Intelligent Ads Exchange Platform.Identify and pursue new business opportunities in the programmatic advertising industry including DSP and SSP partners.Build and maintain strong relationships with clients and partners, including conducting regular check-ins and managing their expectationsNegotiate and close contracts with partners, including payment and timeline terms and agreements.Collaborate with internal teams to ensure that client needs are being met and that projects are completed on time and within budget.Creating strategic partnerships & internal projects for long term growth.
Education
Peking University
Software Engineering
2005
University of Maryland
MBA 2011, Business Administration and Management, General
2011
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