Lily Williams

Manager, Entertainment & Special Events - Fashion Show Las Vegas @Brookfield Properties

Las Vegas, NV, US

Manage the production & implementation of first-to-market, interactive, and immersive events, pop-up exhibits and experiences at Fashion Show Las Vegas- Create & execute an annual consumer facing events and promotions to drive foot traffic & sales for seasonal and custom experiences- Manage & report on external data points including event attendance metrics, sales, ticketing, costs, and expenses so that program results have successful ROI- Supervise agencies to plan and create custom content, including photos, video reels, blog posts, social media, etc- Work with marketing department and external stakeholders on producing custom content for digital channels- Closely manage all RFP’s, timelines and budget associated with events and experiences to deliver flawless events and experiences on time and on budget- Manage all event agency and vendor contracts, including negotiations, internal approval process and proper fulfillment- Work with finance and marketing departments to allocate advertising and media spend to appropriate partners- Create integrated launch plan and collaborate with creative team, digital channel leads and to communicate and drive traffic to experiences and exhibit(s)- Work with production teams and external stakeholders to execute on event strategies, tactics, project plans, and logistics for a cross-functional team- Work with production teams and external stakeholders to ensure successful advancement of production, event production operation, and run of shows- Originate and cultivate long-standing relationships with artists, performers, event management, and other external stakeholders- Conduct marketing research on immersive events to proactively keep abreast of current trends and partner with Consumer Insights to understand trends and best practices to reach new audiences- Develop relationships with key decision-makers and partners in the entertainment and music communities.

University of Hawaii at Manoa

Bachelor of Science (BS), Communication, General

University of Nevada-Las Vegas

Master of Arts - MA, Urban Leadership