Lily Williams
Experiential Marketing Specialist
- Role
- Manager, Entertainment & Special Events - Fashion Show Las Vegas at Brookfield Properties
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lily Williams
Communications professional with leadership experience and passion for creating unique…
Experience
Manager, Entertainment & Special Events - Fashion Show Las Vegas
Feb 2023 — Present · Las Vegas, NV, US
Manage the production & implementation of first-to-market, interactive, and immersive events, pop-up exhibits and experiences at Fashion Show Las Vegas- Create & execute an annual consumer facing events and promotions to drive foot traffic & sales for seasonal and custom experiences- Manage & report on external data points including event attendance metrics, sales, ticketing, costs, and expenses so that program results have successful ROI- Supervise agencies to plan and create custom content, including photos, video reels, blog posts, social media, etc- Work with marketing department and external stakeholders on producing custom content for digital channels- Closely manage all RFP’s, timelines and budget associated with events and experiences to deliver flawless events and experiences on time and on budget- Manage all event agency and vendor contracts, including negotiations, internal approval process and proper fulfillment- Work with finance and marketing departments to allocate advertising and media spend to appropriate partners- Create integrated launch plan and collaborate with creative team, digital channel leads and to communicate and drive traffic to experiences and exhibit(s)- Work with production teams and external stakeholders to execute on event strategies, tactics, project plans, and logistics for a cross-functional team- Work with production teams and external stakeholders to ensure successful advancement of production, event production operation, and run of shows- Originate and cultivate long-standing relationships with artists, performers, event management, and other external stakeholders- Conduct marketing research on immersive events to proactively keep abreast of current trends and partner with Consumer Insights to understand trends and best practices to reach new audiences- Develop relationships with key decision-makers and partners in the entertainment and music communities.
Education
University of Hawaii at Manoa
Bachelor of Science (BS), Communication, General
2009 — 2014
University of Nevada-Las Vegas
Master of Arts - MA, Urban Leadership
Skills
- Leadership
- Critical Thinking
- Marketing
- Public Speaking
- Fundraising
- Nonprofits
- Research
- Communication
- Conflict Resolution
- Time Management
- Data Entry
- Social Networking
- Organizational Effectiveness
- Cpr Certified
- Event Planning
- Program Development
- Community Outreach
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