Lily Rosenbloom

Senior Product Manager @HubSpot

Lead product strategy and execution for HubSpot’s CRM, Record, and Index pages—core surfaces with 1M+ weekly active users—driving usability, extensibility, and adoption across the Smart CRM- Drove the modernization of HubSpot’s CRM Index page to strengthen competitive positioning against emerging platforms, defining a focused product vision to simplify workflows and reinforce HubSpot’s reputation as the easiest-to-use CRM- Launched a streamlined, insight-driven new UI that 10×ed engagement among beta users, generated 1.7k weekly interactions with new visualization tools, and earned exceptional customer feedback for its intuitiveness, modern design, and speed of adoption- Owned CRM customization strategy, launching the unified record page editor (171k+ customizations/month, 3k% increase vs. prior), preview sidebar customization, and new data cards that scaled adoption across customers- Drove enterprise growth, delivering a 55% increase in enterprise customizations (2024) and 3.6x adoption growth among large customers, contributing to a ~$600M ARR segment- Mentored multiple PMs and cross-functional partners, scaled HubSpot’s PM mentorship program, and coached peers to elevate performance and confidence across the org- Directed strategic pivots by sunsetting low-value features and reprioritizing roadmap investments, ensuring focus on high-return initiatives- Expanded platform extensibility by introducing frameworks that enabled other product groups to embed customization into their tools, accelerating HubSpot’s upmarket strategy.