Lily Kiralla
Brand Manager | Product Marketing | Content Strategy
- Role
- Associate Brand Manager Sexyhair at Henkel
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lily Kiralla
I am a creative and results-driven professional with a proven track record of creating and executing successful marketing campaigns to generate significant ROI and propel brand success. With extensive experience in the beauty and CPG industries, I have developed a deep understanding of marketing landscapes and have honed my skills in strategic branding, customer insights, integrated marketing campaigns, and project management. My expertise includes developing effective marketing and innovation strategies for brands, as well as building strong cross-functional relationships through open and thoughtful communication.Throughout my career, I have had the opportunity to work within various companies and industries, ranging from start-ups to large organizations that have achieved measurable outcomes. My passion for branding and customer-centric marketing has driven me to consistently explore innovative solutions and techniques to deliver impactful results.I\'m a collaborative individual and analytical thinker who enjoys working with cross-functional teams to identify unique opportunities and develop creative solutions to maximize brand recognition, sales, and profitability. My ability to identify insights and apply them to brand and customer strategies has enabled me to create meaningful connections with customers and drive business success.A few of my career achievements include- Managed product platforming initiative that increased brand sustainability efforts and improved gross profit margins by 15% ⁃ Led 360-degree experiential marketing campaigns and brand sponsorships with multimillion-dollar budgets, delivering an impressive 20% MoM surge in app downloads.⁃ Developed and executed effective content strategy for social channels, resulting in a 135% TikTok follower growth in under 1 year via multiple viral posts and a monthly reach of over 500K.⁃ Cultivated strategic external partnerships to drive customer acquisition and sales, resulting in a remarkable 30% YoY growth in branded product revenue and a significant increase in brand awareness.Areas of expertise: Brand Strategy | Content Development | Product Positioning | Competitive Analysis | Integrated Marketing Campaigns | Brand Management | Content Marketing | Consumer Insights | Target Audience SegmentationPlease feel free to reach out if you have any questions or if you would like to connect.
Experience
Associate Brand Manager Sexyhair
Jun 2023 — Present · Los Angeles, CA, US
As a member of the SexyHair Brand team, I support the development & planning of new product innovation and strategic marketing initiatives to increase the value and performance of the SexyHair brand. I\'m responsible for gathering & understanding market insights, creating strategic brand plans and managing product portfolio analytics to support sustainable, profitable growth for SexyHair.
Education
New York University
Semester Abroad, Paris, French Language and Literature
2014 — 2014
Crossroads School for Arts & Sciences
High School Diploma
2008 — 2012
General Assembly
Social Media Bootcamp
2019 — 2019
Emory University
Bachelor of Arts (B.A.), Comparative Literature; minor in Italian Studies
2012 — 2016
CEA CAPA Education Abroad
Summer Internship, London, Internship and Courses
2015 — 2015
Skills
- Event Planning
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Powerpoint
- Writing
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