Lily Kelley

Marketing Manager @Harvard Business School Executive Education

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2023 — Present

Marketing Manager @Harvard Business School Executive Education

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Boston, MA, US

Manage the strategic development and execution of marketing plans for a portfolio of executive education programs, with the goal of driving qualified applications. Direct execution of marketing campaigns for the Regional and Topic-Focused Program portfolio, utilizing targeted email, digital advertising, social media, brochures, and web marketing. Closely collaborate with program directors, internal marketing team members, external writers, designers, and other vendors, as well as with HBS faculty and Executive Education staff.

EDUCATION

N/A

Saint Michael's College

Bachelor's degree, English

2018

Brandeis University - Online

Master’s of Science, Digital Marketing & Design

ABOUT LILY KELLEY

Creative, detail-oriented, and data driven digital marketer with a demonstrated history of working on in-house marketing strategy, reporting, and campaign execution. Talk to me about anything internet, pop culture, digital accessibility, advertising innovation, art, books, reality tv, pottery, or cats. Experienced in project management and building strategies to drive traffic, engagement, and brand awareness. Masters of Science in Digital Marketing and Design from Brandeis University (2021), with 8+ years experience in Marketing and Communications in the Higher Ed space, and intentions to grow as a lifelong learner. Experienced in marketing tools such as Salesforce, Salesforce Marketing Cloud, Litmus, Adobe Creative Suite, Google Analytics, and Tableau.

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Lily Kelley — Marketing Manager at Harvard Business School Executive Education in Boston, MA, US | Unifers