Lily Katzman
Senior Editor, Special Projects @Business Insider
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WORK HISTORY
Senior Editor, Special Projects @Business Insider
Los Angeles, CA, US
Led strategy and execution of 65+ large-scale editorial initiatives and sponsorship campaigns, coordinating timelines, stakeholders, and multi-media deliverables across teams- Commissioned and developed a network of 50+ freelancers, overseeing budget, assignment workflows, onboarding, and editorial performance - Served as the bridge between content strategy and execution across creative, SEO, and campaign teams, streamlining 15+ workflows- Assigned articles, led content development meetings with 38+ desks, and top-edited 300+ stories, overseeing SEO, CMS production, story framing, and audience strategy - Analyzed performance metrics for all sponsored series, using data to inform editorial strategy and operational improvements - Built and led newsroom-wide production systems supporting 100+ concurrent projects, creating structured planning processes and standardized editorial guidelines
EDUCATION
Northwestern University
Bachelor of Science - BS, Major: Journalism; Minors: Spanish, Integrated Marketing Communications Certificate
John Burroughs School
Graduated with Honors, 4.1 GPA
Universitat Pompeu Fabra
Spanish
ABOUT LILY KATZMAN
I\'m a Senior Editor on Business Insider\'s Special Projects team, where I manage editorial sponsored projects and large-scale editorial initiatives. I sit at the intersection of editorial, design, product, sales, and marketing. Before BI, I was a marketing associate at Manifold Group — a consulting firm, venture incubation studio, and seed-stage VC fund — where I specialized in content strategy, SEO, and marketing efforts for a number of start-up clients across a range of industries. As a former Division I student athlete in the Medill School of Journalism, I’m always finding ways to use my love of teamwork and communication to create powerful narratives — through editorial production, content strategy, and project management.You can reach me at l••••••••@gmail.comPortfolio:
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