Lily Howes

Senior Creative Copywriter @Surreal

Newcastle-upon-Tyne, GB

Surreal bridges the gap between cutting-edge brands and their audiences, ensuring they stand out for more than just their products – leveraging brand strategy, design, creative, and copywriting.A boutique, agile agency makes for a diverse and hands-on role that spans- Leading discovery workshops- Developing robust brand positioning statements, defining vision, mission, purpose, and key messaging- Creating brand voice and style guides that bring brands to life- Concepting and executing innovative marketing campaigns, with a focus on MedTech, talent acquisition, and B2B- Developing comprehensive marketing activation plans and content strategies- Writing engaging copy for a wide range of channels, from OOH and print to social media and digital platforms- Planning, structuring and writing compelling website content- Collaborating closely with our Creative Director and design studio to ensure seamless integration of visual and verbal brand identities

Cardiff University / Prifysgol Caerdydd

Magazine Journalism MA

The University of Manchester

BA Hons, Drama and English Literature