Lily Dunlop
Design Lead @ASOS.com
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WORK HISTORY
Design Lead @ASOS.com
Lead, manage and take creative responsibility for the ASOS in-house design team to create and deliver content for all global brand activity across campaigns, trade marketing, social, brand partnerships, events, CRM & paid media for over 23 million customers. • Brand guardian of the ASOS master-brand, ensuring the consistent use of the ASOS brand guidelines across all business touch points.• Leading over 20 fast paced projects at any one time with up to assets being created for a single campaign. Ensuring the consistency and high quality of the ASOS master-brand is always successfully communicated across each individual asset. • Responsible for design ideation across all campaigns, collaborating with talent to deliver the highest quality answer to the brief. Fully collaborative across skill-sets for all briefs which can include the in-house team collaborating with external agencies, illustrators, videographers, animators, 3D graphic artists, branding and print design and UX/UI designers. • Responsible for the re-structure, growth and line management of the in-house team, providing clear, focused, design direction as-well being as efficient and productive as possible with timeline, resource and ways of working. • Working across client facing brand partnerships campaigns. Brands include: Nike, Adidas, MAC, Sol De Janeiro, The North Face, Dickies and & Other Stories. • I regularly work, present and communicate strategically-led ideas throughout the creative process with the Senior Leadership team both internally and externally.
EDUCATION
Northumbria University
BA Hons, Graphic Design
SKILLS
ABOUT LILY DUNLOP
A London based multi-disciplinary Design Director with over 13 years experience creating innovative design solutions for multiple high profile global brands.
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